ONLINE HIV PREVENTION PROGRAM FOR PEOPLE LIVING WITH HIV: QUALITATIVE STAGE OF THE RESEARCH

The paper presents the results of the qualitative stage of development of the online secondary HIV prevention program for people living with HIV (PLWH). The modern state of development of information and communication technologies offers new opportunities to expand social-behavioral preventive programming. HIV incidence and prevalence are increasing in Russia, which lead to the increasing numbers of people living with HIV (PLWH). However, this target group lacks prevention initiatives. The program under development is directed towards prevention of high risk sexual behavior, improvement of psychological well-being and adherence to treatment among PLWH. Thirty two in-depth interviews were conducted with PLWH and experts, working with PLWH (physicians, psychologists, NGO staff) to assess the needs of target audience. These data allowed to identify the structure, content and technical characteristics for online intervention. The program has six complementary thematic sections (adjustment to the HIV-status, sexual behavior, legal issues, treatment adherence and lifestyle) united by the major topic of the attitude towards own health. Another additional part concerning drug use is for people who inject drugs. Each thematic section motivates program participants to improve their health behavior. Motivation for changes is reached by demonstration of the advantages and disadvantages of different behavior types, which should help participants to make a conscious decision concerning own behavior. The program is organized in the form of short demonstrational and training videos, text information and interactive tasks. Next, the developed online program for PLWH will be tested to show its feasibility and efficacy.

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